While we have a fantastic, creative community, there are indicators that the web we experience daily does not map to its current capabilities. We, Google's web platform team, are looking to work together with developers to help close that gap.
Because no platform can match the reach of the web. But the benefit of this massive reach is offset if the experience can't meet user expectations. As the bar for high-quality experience continues to rise, users are quickly disappointed in a web experience that doesn't deliver. And then they're gone.
We believe, however, the web now has the capabilities to overcome that challenge—to give all users the best possible experience wherever they are.
Now we want to help the developer community build that kind of web. With our deep understanding of user needs and working closely with partners who've seen great results, we've created guidance and tools here that developers of all stripes can explore, try, and deploy.
Principles defining modern web experiences today
We discovered the web is its most capable when certain core principles are met. We've identified those tenets of a successful web experience so you can now execute against them to better meet your users' needs:
- Reach potentially every user on the web by being discoverable.
- Engage your users by building fast, smooth experiences across devices.
- Retain them with reliable experiences that work at the same speed regardless of network connection, while keeping them in a safe and accessible environment.
- Convert your audience to loyal users by building in meaningful capabilities based on your use case.
Businesses following these principles today are already seeing positive results.
By building a modern web experience focused on performance and high quality UX and capabilities, Pinterest made their mobile web platform the top channel for new sign-ups, a key conversion metric for the business.
What's on web.dev?
If you want to learn how to build on the web, or how to build on the web better, you've come to the right place. A basic knowledge of HTML/CSS/JS is all you need to get started using the tools and guidance on web.dev to:
Using Lighthouse—an open-source, automated tool for running diagnostics on any web page—will help you understand how and where to start improving the quality of your web page. It has audits for performance, accessibility, progressive web apps, and more.Learn More
Organized around the core principles of what makes a better web, you'll find a comprehensive collection of actionable guides, tutorials, and codelabs to help you understand how to make your site better, and even practice doing it.Learn More